I answer creative challenges leveraging my background in independent filmmaking and software engineering. I put a strong emphasis in storytelling, prototyping and critical thinking when designing a solution.

I think about the activities of the audience: who is using and viewing the design, what they are doing with it, and how it fits into their way of life. Such ideas about the audience might not have been necessary in the past, when media were few and their uses evolved slowly. This is not the case today.

I’ve made films, animations, designed for flight simulators, consulted for some of the largest brands in the world, and created my own action figure company -which has been featured in the New York Times, Elle GQ, MTV, VH1, among others. As an independent filmmaker, my work has screened at Sundance, Aspen, London BFI, and Los Angeles Film Festivals - to name a few.

I hold a Master's in design from New York University Tisch School of the Arts.

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