I provide both creative and user-center design for some of the largest brands in the world. I’m a 25-year veteran of digital media, and I answer design challenges by leveraging my background in independent filmmaking and software engineering. When I design a solution, I put much emphasis in storytelling and prototyping.
I make things. I started my career as a software engineer for Hughes Aircraft and then for Northrop Grumman. Later, I graduated from NYU Tisch School of the Arts in design (Interactive Telecommunications Program, ITP). While in graduate school I created my own action figure company and, later, created independent films. Not only were the action figures embraced by the popular culture, but they received worldwide media coverage from The New York Times, Elle, GQ, MTV, VH1, among others. As an erstwhile independent filmmaker, my work has screened at Sundance, Aspen, London BFI, and Los Angeles Film Festivals – to name a few.
I’ve spent over a decade in Advertising as an experience design consultant for a wide array of brands, including: PayPal, Spotify, E*TRADE, Nike, Levi’s, United Airlines, Kimberly Clark Brands, Hilton Hotels, USTA, CitiBank, and much more.
Born in Brooklyn, raised in Southern Cali (LA). I now live between NYC and Los Angeles.